Social and Environmental Mission


A smaller toy footprint for a healthier earth.

Why TOYCYCLE?

Did you know that toys made with plastic account for 90% of the toy market?

It’s no secret that kids love shiny new toys. But most of these plastic toys–not to mention the packaging they are sold in–are non-recyclable and wind up in landfills, where the plastic degrades and eventually makes its way into soil and waterways.

There are currently millions of tons of plastic swirling around in the oceans. Plastic not only harms the marine life that eats it, but it eventually moves all the way up the food chain and onto our plates.

The manufacture of toys and baby gear also contributes to greenhouse gas emissions through the use of natural resources like petroleum that require extraction and refinement to make plastic. 

Our goal at TOYCYCLE is to help families reuse toys and gear to reduce the impact of plastic on our environment.

We believe in the transformative power of play, one reused toy at a time.

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