Social and Environmental Mission

A smaller toy footprint for a healthier earth.


Did you know that toys made with plastic account for 90% of the toy market?

It’s no secret that kids love shiny new toys. But most of these plastic toys are non-recyclable and wind up in landfills, eventually making their way to our oceans.

There are currently millions of tons of plastic swirling around in the oceans. Plastic not only harms the marine life that eats it, but it eventually moves all the way up the food chain and onto our plates.

While it’s not all toys, of course, our goal at TOYCYCLE is to help people reuse toys to reduce plastic waste in our world.

We believe in the transformative power of play, one reused toy at a time